YouTube might be the juggernaut of video content, but in an ever-evolving digital landscape, it’s crucial to look beyond and understand the potential of emerging platforms. At Brandhill, we believe in leveraging every avenue for our clients. So, let’s embark on a journey beyond YouTube to master Video SEO for the new age platforms.
Why Consider Other Platforms?
As the appetite for video content grows, so does the number of platforms where audiences consume this content. From TikTok to Vimeo, from IGTV to Facebook Watch – the landscape is vast and varied. Diversifying your video presence can help reach different audience segments and cater to platform-specific preferences.
Stats Don’t Lie: The Rise of New Age Platforms
- TikTok: With over 1 billion monthly active users worldwide, TikTok saw an 800% increase in minutes spent by US users.
- IGTV: Instagram’s standalone video platform reported that users’ engagement with video content has skyrocketed by over 80% year-over-year
Mastering Video SEO for New Age Platforms
- Platform-Specific Keywords: Every platform has its unique audience. Research platform-specific keywords using tools like SEMrush or Ahrefs.
- Optimized Video Titles & Descriptions: Ensure your titles are catchy and relevant. Use platform-specific hashtags or tags, and always include a compelling CTA.
- Engaging Thumbnails: Visual appeal is paramount. Custom design thumbnails that resonate with the platform’s audience.
- Engage with Your Audience: Respond to comments and engage with viewers. Platforms like TikTok value videos with higher engagement, pushing them up in user feeds.
- Consistent Posting: Algorithms favor consistency. Establish a posting schedule and stick to it for better visibility.
- Transcriptions & Subtitles: This not only aids in accessibility but also provides platforms with more text data to crawl, boosting your video’s discoverability.
Exploring New Horizons
While YouTube remains a major player, the value of expanding to new platforms cannot be overstated. Not only does it give your brand more visibility, but it also caters to varied audience demographics and behaviors.
The world of video content is vast, and SEO practices are continually evolving. At Brandhill, we pride ourselves on staying ahead of the curve, ensuring our clients are always one step ahead in the digital game. If you’re looking to diversify your video marketing strategy, let’s explore new horizons together.
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