Lyric.ai — Talent Marketing Proposal by Brandhill
Hyderabad GCC · Engineer Hiring

How we put
Lyric.ai in front of
every engineer
worth hiring.

A five-segment, six-month marketing system covering high-intent hiring platforms, full-funnel brand exposure, authority building, community presence, and on-ground activation — all working together.

High Intent High Exposure High Engagement 250 Engineers · 6 Months Hyderabad
Prepared for Lyric.ai · Confidential
Mid-level Engineers · GCC India
The approach

One engineer. Multiple
touchpoints. One decision.

The best engineers aren't scrolling job boards all day. They need to encounter Lyric.ai organically — while coding, browsing, watching YouTube, or commuting past HITEC City. Our five-segment system ensures they do.

01
High-intent hiring platforms
02
High-exposure brand channels
03
Authority & credibility building
04
Developer community presence
05
Reviews, events & on-ground
01
High-Intent Hiring Platforms
Where engineers are actively looking. Every impression here is a candidate already in the mindset to move. We capture them with precision — right role, right message, right moment.
LinkedIn
Primary intent platform
Engineers spend ~7 min/day here — but they're in career mode. We use precision targeting and sponsored reach, not just organic.
  • Sponsored InMail to 3–8 YOE engineers in Hyderabad
  • Job ads with brand-led headlines (mission over title)
  • Targeted by skills: AI/ML, backend, data engineering
  • Company page optimisation + follower growth
Naukri.com
India's #1 job board
Highest volume of active mid-level tech talent in India. Premium listing + proactive sourcing turns Naukri from a passive board into an active pipeline.
  • Premium branded listings with employer banner
  • Naukri Resdex — proactive outreach to matched profiles
  • Category tags: GCC, AI-first, Healthcare Tech
  • 48-hr response SLA (a brand signal in itself)
Job Listing SEO
Google Jobs + AI search
Google Jobs and AI-powered search surfaces listings before candidates reach a job board. Most companies ignore this entirely — we don't.
  • Structured data markup (JobPosting schema) on careers page
  • JDs optimised for keywords engineers actually search
  • Google for Jobs indexation audit & fix
  • Optimised for AI discovery: Gemini, Perplexity, ChatGPT
Careers Page Optimisation
Onsite SEO & conversion
The careers page is where candidates decide to apply — or leave. We fix this with SEO, structure, and persuasion.
  • Page speed, mobile & Core Web Vitals audit
  • SEO: "engineering jobs Hyderabad", "AI GCC India" targeting
  • JD rewrite — mission-first, not HR-speak
  • Social proof: employee quotes, Glassdoor rating embed
Extended Platforms
Incremental pipeline
Supporting channels that add pipeline without duplication — especially useful for engineers not active on primary boards.
  • Shine.com — secondary listing for volume
  • Instahyre — AI-matched sourcing for tech profiles
  • Cutshort — quality-filtered mid-level tech platform
  • IIMJobs — for senior / leadership-track roles
02
High-Exposure Brand Channels
Engineers spend hours here daily — not minutes. This is where Lyric.ai becomes familiar before a candidate ever sees a job listing. Familiarity drives trust. Trust drives applications.
YouTube
Brand depth · Mid-level engineers
Mid-level engineers research companies on YouTube before applying. Video proves the work is real — no other format does this as well.
  • In-stream ads on tech career, coding & AI channels
  • "Tech at Lyric" series — 8–12 min engineering talks
  • "Day in the life" vlogs — authentic, unscripted
  • Office tour of HITEC City facility
Instagram
Culture · Campus audience
The culture window. Fresh grads decide where to apply based on how a company looks and feels. Reels and carousels make Lyric India feel like a destination.
  • Paid reels targeting CS/engineering students in Hyderabad
  • Employee takeover stories: "my week at Lyric"
  • Carousel: "what we shipped this quarter"
  • Campus hackathon recaps & intern spotlights
Programmatic Display
Retargeting · Passive reach
Engineers who visit the careers page but don't apply are warm prospects. We follow them across the web so Lyric.ai is top-of-mind when they're ready to move.
  • Retarget career page visitors across GDN & Meta
  • Contextual ads on Stack Overflow, GeeksForGeeks, LeetCode
  • Display on ET CIO, YourStory, Inc42, The Hindu Tech
  • Google Display: AI, machine learning, software engineering
03
Authority & Credibility Building
The best engineers do due diligence. They Google the leadership, read the engineering blog, check Glassdoor. We build those signals so every search result confirms: this is a serious company doing serious work.
Content & Thought Leadership
Authority content engine
Engineering blogs, LinkedIn articles, and industry commentary position Lyric India as a team doing technically ambitious, meaningful work.
  • Engineering blog: system design challenges, AI model decisions
  • Country Head / senior engineers publishing on LinkedIn 3x/week
  • Medium cross-posts for organic reach in tech communities
  • "State of AI in healthcare payments" — annual report for PR leverage
  • Podcast placements on tech career shows (HYD-focused)
Employee-Generated Content
EGC programme
The existing Lyric India employees are the most credible voices the company has. A structured EGC programme turns them into an active content and referral network.
  • Brand voice guide + approved hashtags for employees
  • "Why I chose Lyric" — 60-sec video series
  • Monthly "best post" recognition + LinkedIn creator support
  • Referral bonus linked to posts that convert to applicants
04
Developer Community Presence
Quality engineers live in communities, not just on job boards. GitHub, Reddit, and developer forums are where trust is built peer-to-peer — and where paid ads never reach.
GitHub
Open source signals
A polished GitHub org and open source contributions tell engineers that Lyric writes code worth showing.
  • Optimised Lyric India GitHub org profile
  • Open source tools / utilities released publicly
  • Engineers contribute to repos in their own name
Reddit
Community credibility
r/india, r/cscareerquestions, r/learnmachinelearning — engineers discuss companies candidly here. Positive organic presence is gold.
  • AMAs with Lyric India engineers on relevant subreddits
  • Genuine participation in AI/ML and career threads
  • Monitor & respond to mentions of Lyric
Discord / Slack
Peer networks
India's AI/ML communities on Discord and Slack are where the best engineers hang out — not on job boards.
  • Sponsor relevant AI/ML Discord communities
  • Participate in Hyderabad tech Slack groups
  • Host invite-only Lyric engineering AMAs
Dev Platforms
Technical authority
Stack Overflow, Dev.to, and Hashnode are where engineers discover companies through technical content.
  • Stack Overflow employer profile + sponsored jobs
  • Technical posts on Dev.to / Hashnode by Lyric engineers
  • Answer relevant Stack Overflow questions in Lyric's domain
05
Reviews, Events & On-Ground Presence
Digital trust is amplified by physical proof. Reviews on Google and Glassdoor, events in Hyderabad's tech community, PR through media partners, and strategic OOH make Lyric India feel real, established, and worth joining.
Google My Business
Local presence & reviews
When engineers search "Lyric.ai Hyderabad", GMB is often the first result. A strong GMB profile signals legitimacy and stability.
  • GMB profile fully optimised — photos, description, category
  • Review generation campaign (employees + event attendees)
  • Respond to every review — positive and negative
  • Q&A section populated with common candidate questions
Glassdoor
Employer reputation
Mid-level engineers check Glassdoor before accepting any offer. A 4.2+ rating with thoughtful responses is a conversion tool, not just an HR metric.
  • Employer account setup and branding
  • Seeding initial reviews with existing employees (authentic)
  • Respond to every review within 72 hours
  • Target: 4.2+ rating within 60 days
  • Monitor and alert for negative review spikes
PR via Media Partners
Earned media & authority
Earned media in the right publications makes Lyric India a known name in the Hyderabad tech ecosystem before a candidate even considers applying.
  • YourStory, Inc42 — GCC launch feature story
  • Economic Times CIO, The Hindu BusinessLine
  • Country Head interview: "AI in healthcare from India"
  • NASSCOM, HYSEA, TiE Hyderabad media relationships
  • Press release distribution via PR partner network
OOH / Outdoor Advertising
Physical market signal
A hoarding near HITEC City says what a LinkedIn ad cannot — "we're here, we're permanent, and we're serious." Physical presence in Hyderabad's tech corridor signals market commitment.
  • 3–4 prime hoardings: HITEC City corridor, Madhapur, Gachibowli
  • Metro station ads — HITEC City / Raidurgam MMTS
  • Print: The Hindu Tech supplement, ET Hyderabad edition
  • Designed via media partner network for best rate + placement
Events & Activations
Community & campus
Live events build trust faster than any digital channel. Engineers who meet Lyric India in person convert at dramatically higher rates.
  • Lyric Tech Talk Hyderabad — monthly engineering events
  • Lyric Health AI Hackathon — campus-facing (IIIT-H, BITS Hyd)
  • GCC X Summit Hyderabad — sponsor + speaker slot
  • NASSCOM / HYSEA events — via event marketing partners
  • Campus pre-placement talks at target colleges
6-month execution plan

Three phases, built
to compound.

Awareness, consideration, and conversion run in parallel — not sequentially. Each phase hands off to the next with momentum already in place.

1
Phase 1
Foundation & Launch
Build everything that can't be undone later. Get Lyric.ai findable, credible, and visible before a single rupee goes into paid media.
1–2
Months
Month 1 — Infrastructure
Set the stage. No spend wasted on a broken foundation.
Careers page SEO audit and rewrite. GMB profile built and seeded with reviews. Glassdoor account live. LinkedIn company page fully optimised. Naukri premium listing goes live. JobPosting schema implemented for Google Jobs ranking. Brand voice guide distributed to employees internally. EGC programme kicks off.
Careers page SEO Naukri premium listing GMB setup & seeding Glassdoor launch LinkedIn page built JobPosting schema live JD rewrites (mission-first) EGC programme internal launch
Month 2 — Signal Flare
Fire the PR story. Get Lyric India on the map.
PR blitz centred on the HITEC City GCC launch story — YourStory, Inc42, ET CIO. LinkedIn organic content from the Country Head begins (3x/week). OOH sites confirmed and artwork in production. GitHub org profile polished. First EGC posts from existing employees published.
PR blitz — GCC story LinkedIn organic 3x/week OOH artwork & booking GitHub org live First EGC posts Engineering blog post #1
2
Phase 2
Full-Funnel Activation
Every channel live simultaneously. Engineers encounter Lyric.ai on LinkedIn, YouTube, Instagram, developer forums, and across the open web — all telling one story.
3–4
Months
Month 3 — All Paid Channels On
LinkedIn InMail. YouTube. Instagram. Programmatic. All live.
LinkedIn sponsored InMail and job ads go live targeting 3–8 YOE engineers in Hyderabad. YouTube in-stream ads targeting tech career and AI/ML channels. First "Tech at Lyric" YouTube video published. Instagram paid reels targeting engineering students. Programmatic display retargeting career page visitors. OOH hoardings in place across HITEC City corridor.
LinkedIn paid live YouTube ads + video #1 Instagram reels (paid) Programmatic display live OOH goes live Retargeting audiences built
Month 4 — Community & Events
First Lyric Tech Talk. GitHub + Reddit active. Campus MOU signed.
First Lyric Tech Talk Hyderabad event — a genuine engineering knowledge event, not a hiring pitch. Reddit and Discord community participation begins. Stack Overflow employer profile live. Campus MOU signed with IIIT-H and BITS Pilani Hyderabad. Mid-campaign performance check — reallocate budget to top performers.
Lyric Tech Talk #1 Reddit + Discord presence Stack Overflow listing Campus MOU signed Mid-campaign review Glassdoor 4.2+ check
3
Phase 3
Convert & Sustain
The pipeline is full. Focus shifts to offer conversion, retention content, campus activation, and turning this sprint into a self-sustaining talent flywheel.
5–6
Months
Month 5 — Campus & Conversion
Hackathon. GCC X Summit. "Why I joined" video series.
Lyric Health AI Hackathon runs on campus (IIIT-H, BITS Pilani Hyd) — feeding the intern-to-hire pipeline. GCC X Summit Hyderabad participation via event marketing partner. "Why I joined Lyric over [FAANG offer]" video series launches across YouTube and LinkedIn. Engineering blog post #2 and #3 published.
Lyric Health AI Hackathon GCC X Summit "Why I joined" video series Engineering blog #2 + #3 Referral programme review
Month 6 — Optimise & Handoff
Full performance review. Budget reoptimised. Flywheel confirmed.
Full cross-channel performance audit. Budget reallocated to what's driving hires. Community channels now generating organic pipeline. Glassdoor confirmed at 4.2+. Final report delivered with 6-month+ recommendations for sustaining the talent brand independently.
Full 6-month performance report Budget reoptimisation Glassdoor 4.2+ confirmed Organic pipeline running Next-phase recommendations

Five segments.
One mission.
250 engineers.

Every segment in this proposal is designed to work with the others. The engineer who sees a YouTube video will later be retargeted on display. The one who clicks a Naukri listing will find a Glassdoor profile that confirms what they hoped. The one who attends a Tech Talk will already have seen a LinkedIn post. That's not coincidence — that's the system.

Prepared by
Brandhill
Performance Marketing · At Scale · brandhill.com
Proposed next steps
01
Scope confirmation callAlign on which segments to activate first, budget split, and internal stakeholders
02
Brand asset auditReview existing logos, photography, JDs, and careers page before week 1 kicks off
03
Week 1 sprint — foundationCareers page, GMB, Glassdoor, LinkedIn and Naukri go live simultaneously
04
Bi-weekly performance reviewsChannel-by-channel KPIs reported every two weeks — no vanity metrics
05
Month 6 final reportFull 6-month review + recommendations to sustain the talent engine independently