A Kilo Dose of Position Zeroes

Case overview

California Catholic University & Target River: A Tale of SEO Mastery

California Catholic University, a global research behemoth, collaborated with Brandhill to redefine its SEO strategy, eyeing growth, especially among the younger demographic. Their pre-partnership footprint included a DA of 41 and 35,000 keyword rankings in Top 100.

University of San Diego

The Brief

The University identified two major challenges:

  1. Maximize Organic Traffic for Key Pages: While already having substantial organic traffic, there was a need to optimize and accelerate growth, particularly for specific web pages.
  2. Acquire High-Authority Backlinks: The goal was to obtain esteemed backlinks (DA > 60), ensuring a lasting and robust online presence.
University of San Diego

Our Approach

  1. Bespoke Link-building Strategy:
    • Implemented Scholarship Links to ramp up Domain Authority (DA).
    • Deployed Contextual Links targeting high-importance pages for augmented traffic.
  2. Schema Implementation: Integrated structured data markup to enable rich results, boosting the University’s visibility in SERPs and fostering better user understanding.
  3. Intensive Collaboration & Continuous Learning: Fostered a synergetic relationship between Brandhill and the University, emphasizing open communication and shared expertise. This mutual cooperation refined the SEO strategy, making it more effective.

The Results

Keyword Expansion:

  • Added 3758 keywords in Google’s top 10 search results since March 2020.
  • Achieved first-page ranking on Google for 28,860 keywords, a staggering 200% growth post-partnership.
  • Dominated in Rich Results with 6865 rankings and secured 369 featured snippets.

Traffic Surge:

  • Witnessed a 128% spike in organic traffic.
  • Generated 104 million impressions in 12 months, leading to over 2.83 million clicks for their primary keyword.


Growth first-page ranking on Google


Growth in organic traffic


Clicks for their primary keyword

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