Case overview
California Catholic University & Target River: A Tale of SEO Mastery
California Catholic University, a global research behemoth, collaborated with Brandhill to redefine its SEO strategy, eyeing growth, especially among the younger demographic. Their pre-partnership footprint included a DA of 41 and 35,000 keyword rankings in Top 100.
Focus Areas
The Brief
The University identified two major challenges:
- Maximize Organic Traffic for Key Pages: While already having substantial organic traffic, there was a need to optimize and accelerate growth, particularly for specific web pages.
- Acquire High-Authority Backlinks: The goal was to obtain esteemed backlinks (DA > 60), ensuring a lasting and robust online presence.
Our Approach
- Bespoke Link-building Strategy:
- Implemented Scholarship Links to ramp up Domain Authority (DA).
- Deployed Contextual Links targeting high-importance pages for augmented traffic.
- Schema Implementation: Integrated structured data markup to enable rich results, boosting the University’s visibility in SERPs and fostering better user understanding.
- Intensive Collaboration & Continuous Learning: Fostered a synergetic relationship between Brandhill and the University, emphasizing open communication and shared expertise. This mutual cooperation refined the SEO strategy, making it more effective.
The Results
Keyword Expansion:
- Added 3758 keywords in Google’s top 10 search results since March 2020.
- Achieved first-page ranking on Google for 28,860 keywords, a staggering 200% growth post-partnership.
- Dominated in Rich Results with 6865 rankings and secured 369 featured snippets.
Traffic Surge:
- Witnessed a 128% spike in organic traffic.
- Generated 104 million impressions in 12 months, leading to over 2.83 million clicks for their primary keyword.
