Farmers Connect with Aviagen

Case overview

Aviagen, a prominent global supplier of day-old grandparent and parent stock chicks, recognized the imperative to broaden their reach and solidify their brand presence. While Aviagen had a substantial presence in regions spanning North America, Latin America, Europe/Russia/CIS, Asia Pacific, Turkey, the Middle East, and Africa, their footprint in India remained relatively limited. The company embarked on a mission to elevate brand awareness within the Indian poultry farming community, with the ultimate goal of establishing a robust foothold and expanding their recognition in this burgeoning market. This case study will illuminate the remarkable achievements and outcomes realized during this strategic endeavor.

Focus Areas

Social Media Marketing

WhatsApp Marketing

Branding

The Brief

Brandhill Pvt Ltd collaborated with Aviagen India to elevate their brand awareness to unprecedented heights. Our objective was to establish Aviagen India as the preeminent destination for poultry farmers seeking top-quality broiler chickens, with a particular emphasis on showcasing the exceptional attributes of the Ross 308 AP breed. Together, we accomplished something truly remarkable—an astonishing 116% surge in reach within the remarkably short span of just one year!

Here, we delve deeper into the details of this extraordinary success story.

Our Approach

In our quest to forge connections with Indian poultry farmers, we initiated a targeted WhatsApp marketing campaign through the Facebook platform for Aviagen India. Our primary aim was to amplify their brand awareness among this specific audience segment. The subsequent data presented below underscores the substantial and favorable outcomes that materialized during the years 2021 and 2022.

The Results

Aviagen India’s WhatsApp marketing to the poultry industry saw impressive growth in 2022. Their campaign reached 4.54 million poultry farmers, a 116% increase from the previous year, with impressions reaching 18.3 million, up by 74% from 2021. People continued to click on their links, showing sustained interest. Importantly, the click-through rate (CTR) rose significantly from 1.08% in 2021 to a strong 3.48% in 2022. These results demonstrate Aviagen India’s effective engagement with the poultry industry, showcasing our successful marketing efforts.

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